In a post COVID19 pandemic, life does not fade away. On the contrary, people, having a lot of free time, started looking for a free niche to apply their abilities and skills. Gambling and food delivery turned out to be attractive during this period. Thanks to this, a new casino software provider was born. Gamzix specialized on the pokies with big wins.

The story of Gamzix pokies provider

Since the online gambling niche was not affected by the COVID19 restrictions, Alexander Kosogov used this opportunity to gather his own team, located in the Estonian capital to make a new player in the iGaming industry. It was the end of 2020. A clear task was set - to develop pokies at the highest level for the gambling industry, which will have:

- intuitive controls;
- attractive design;
- high-quality graphics;
- An abundance of original features.

The end-result should be a worthy product - the golden mean for the gambling sites like Casinonic Australian online casino and the users of iGaming entertainment.

Large online casino Casinonic

Opening a company

As in any business, the foundation is the initial capital. Part of the investment belongs to the sole owner, A. Kosogov, and the rest - borrowed funds. There were difficulties. As there are no exhibitions during the pandemic, it is more difficult to sell one's developments remotely.
Quarantine contributes to the development of the online market, but the lack of live communication spoils the mood and reduces the motivation to work. According to Alexander, working remotely will never give good results. At the opening of the Gamzix company team consisted of:

- 11 programmers;
- one person responsible for business development;
- and the head, who is engaged in organizational issues, finances, and marketing.

All in all, 15 people. Even Alexander himself had something to do with pokie machines but never developed them.

Gamzix idea

Emphasis was made on two points:

The quality of pokies. Quality is judged by the main criteria:
- good graphics;
- sound;
- The absence of glitches and freezes in the gameplay.

The use of marketing tools. They were put in the game from the very beginning. These are:

- A large variety of jackpots;
- tournaments;
- bonuses;
- and variation of games

Their task is to stimulate the process of the game, to interest the gamer in level growth. When you create your brainchild, it doesn't let you go for a minute. An idea can appear at any moment.

Challenges

The hardest part was integrating with game platforms and aggregators. You had to get noticed and recognized. The typical provider's journey consists of:

- Signing a contract;
- Providing your API;
- waiting a year for a response.

Alexander's team chose a different path. Creating their own system, integration of their API on the platform or casino, bypassing the long waiting period. For this purpose, two specialists were hired, which allowed to integrate 2 - 3 pokies per month. The successful promotion was facilitated by:

- massive advertising;
- direct work with clients.

And here's the long-awaited result: the new provider is a fully-fledged market participant; at the beginning of its way, Gamzix already cooperates with two big operators. Future plans: signing agreements with several more companies.

The top games of Gamzix

- Gold of Maya is based on ancient Mayan culture. Five reels give out masks and card denominations. A composed combo triggers a sporting performance in the form of cascading spins. They are accompanied by a growing multiplier of winnings. In addition, 15 free spins triggered by three pyramid-shaped scatters and jackpot play on four levels.

- The Lion is based on the life of wild animals of the feline family. The main character is a lion cub, resembling Simba. His image is on all the pictograms in the combos. Only on the scatter skull. Freespins are triggered from 3 such symbols. At the same time, the lion cub grows, expanding across the drum.

- Scatter is a helicopter. Collecting 3 of these pictures, the player gets ten sticky free spins. Jackpot is played on four levels.

Provider Gamzix, under the leadership of A. Kosogov, received a license six months after the start of work. This shows that the games comply with the strict standards of the gambling industry. At present, the producer is busy with the registration of a b2b license.